Building a brand isn't easy to do. In this era, you need to build a strong, successful brand that stands the test of time, people, and competitors. Before building a strong brand, here are some tips that you need to think before creating th...
BRANDING is different with LOGO!
"There's one marketing element far more important than SEO or content because, without it, your SEO and content campaigns will mean nothing: your brand." - Jayson DeMers, Forbes
Sadly, still, a lot of people thinks that branding is logo only, but.. there's more to branding than their logo and style guide. In reality, the logo is the easy part and only one small yet very important component of your brand. Smart marketers know branding is much more than a logo, and yes.. we do know that.
Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. The colors, language, and visuals are supporting elements, not “the” brand. Big difference. A brand is a promise and value that offered to customers, community and all who come in contact with the brand. It's a promise delivered. It's value received. It's community. It's a relationship. It's empowerment, inspiration, education and the list goes on.
Large corporations invest a great deal of time and resources in creating and maintaining a brand. They often work alongside branding agencies and have their own marketing and design departments. So, what if you're operating on a smaller scale? The six brand components still apply, but in a much simpler way, and while you'll likely need a designer to create your identity package (logo, styles, etc.), a great deal of brand building can be done on your own using the guidelines above.
Creating a brand is similar to creating a 'world' for your customers, and you get to define exactly how this is going to look and feel. If you're just starting out on your own, you do not need to know the answers to everything listed above - this comes with time. For more established businesses, thinking further than the logo and styles will be invaluable to the growth and health of your company.
BRANDING, LOGO, VISUAL GRAPHIC, BRAND, BRANDVALUE, CREATEBRAND