We are from Lencanna was so proud because one of our team, Melvin Santoso as a Creative Director, was a winner of Jak Lingko logo competition held by PT. Transjakarta. Before named as Jak Lingko, The government of...
Branding is Important for Your Business
Branding is an important aspect of a business whether it is big, small, retail, or B2B. An effective branding strategy enables a business to be competitive in the market. But most people have a wrong definition of branding. Some of them even think branding is all about the logo
So, what is branding? How can branding affects your business?
Branding is about your promise to your customers. Your brand can describe who you are, what you want to be, and what people think of you. Branding can be used to differentiate your products / services from competitors and clearly your target customers.
The foundation of your brand is your logo. Website, packaging, and marketing tools must be integrated emong each other to help communicating your brand to customers.
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