We are from Lencanna was so proud because one of our team, Melvin Santoso as a Creative Director, was a winner of Jak Lingko logo competition held by PT. Transjakarta. Before named as Jak Lingko, The government of...
How Internet Affects Your Branding Through Digital Era
The most important thing about branding is whatever comes into people’s minds when they think of your company/products. It’s based on every experience and interaction with your brand – those you control and those you don’t, and for a lot of companies, it’s the most valuable asset on the balance sheet.
The internet is a great medium for brands/companies as it allows them to address consumers both individually and communally. What was once an expensive luxury has now been made an affordable reality. Technology means that the internet can be used in a cost-effective manner for personalization and customization of market offerings. And it's true that branding through internet rules everything now. We can access anything about the company, or products, the history, reviews that might affects reputation and everything.
Brand may be intangible, but it’s often what drives purchase decisions. So, you need a perfect companion to help and manage your brand in the digital era. Either it comes from your companies, or somewhere else such as branding company who offering services with your branding thingy.
Remember that Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social!
BRANDING, DIGITAL ERA, WEBSITE, WEBSITE DESIGN